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Promus Equity Partners Announces Investment in Anything Possible LLC

Promus Equity Partners Announces Investment in Anything Possible LLC

FOR IMMEDIATE RELEASE

Promus Equity Partners Announces Investment in Anything Possible LLC

SPRINGFIELD, Mo., Dec. 16, 2020 — Anything Possible LLC is a leading provider of fishing gear for children and recreational anglers of all skill levels. Founded by Ralph Duda III in 2012, the company is known for innovative, high-quality fishing gear, including rods, reels and rod-and-reel combinations, as well as a variety of related accessories.

On Dec. 11, 2020, Promus invested in Anything Possible Brands alongside Duda, who will remain the company’s president. APB has enjoyed rapid growth under Duda’s leadership, as leading retailers and consumers have embraced its products. Promus’ investment will enable the company to support both organic growth and acquisitions by adding people, processes and systems to deliver consistent quality and service.

Duda was inspired to launch APB to encourage outdoor family recreation, and the concept resonated with new and experienced anglers alike.

“The Promus community was eager to invest behind Ralph to help facilitate the next frontier of growth,” said Sarah Wuellner, a partner at Promus.

Anders Rosenquist, a principal at Promus, continued: “Anything Possible brings a consumer-centric focus to providing equipment for a range of ages and skill levels. That plays an important role in delivering great initial experiences for new sport-fishing participants and supporting them with relevant offerings as their profishiency increases.”

For more information on this investment, please contact Steve Brown, Anders Rosenquist or Sarah Wuellner.

Visit the following websites to learn more.