A More Flexible Investment Partner
Promus Equity is an investment firm dedicated to helping business owners and managers build successful companies. We represent a community of investors, including many entrepreneurs, and focus on lower-middle-market companies with up to $15 million in EBITDA — a level where our decades of experience indicate transformational growth can occur. As a family office with a flexible investment mandate, we think creatively and allow each opportunity to guide our investment structure and duration, absent the constraints imposed by a typical private equity fund. Our team has experience investing across many industries and sectors, including consumer products, industrial growth, education and business services. We partner with management teams to formulate flexible strategies, pursue strategic acquisitions and maintain appropriate capital structures.
We rely heavily on the partnerships we form with management teams and business owners. We are not operators. We are value-added partners to managers seeking to accelerate growth and increase value. We work closely with such teams to formulate strategies, pursue strategic acquisitions and maintain appropriate capital structures.
As a family office, we have a more flexible model than a traditional private equity fund. We let each opportunity guide the investment structure and duration, and we’re eager to participate in both minority and majority ownership. Such flexibility also shows in our efforts to build companies. No two companies are the same; each growth plan must fit each situation.
The Promus Equity team has seasoned private equity professionals with decades of experience in the lower-middle market. Our team has experience in numerous economic cycles and a variety of industries. It’s rare that a partner company sees an opportunity or challenge that we haven’t already faced multiple times. Since Promus Equity’s founding in 2010, we have deployed capital into more than 20 companies — an investment pace built on the foundation of our partners’ careers in private equity.
Our community of investors and extensive network of industry contacts is an important resource to management teams looking for fresh perspective or best practices. Our network’s collective experience is highly valuable to managers looking to overcome challenges or execute opportunities.
In partnership with top-caliber management teams, Promus Equity invests in profitable lower-middle-market businesses with sustainable market positions, where our extensive experience and unique network can help accelerate growth. Our flexible investment mandate enables us to invest across many different industries and transaction types. We focus on companies below $150 million in sales and investment opportunities where $5 million to $40 million of equity capital can be deployed.
Our team has decades of experience over numerous economic cycles and industries.
OUR DIVERSIFIED PORTFOLIO
We help companies accelerate growth, execute value-adding initiatives and complete add-on acquisitions.
156 N. Jefferson Street, Suite 300
Chicago, IL 60661