Flexible Capital for Defining Moments

When momentum builds, we provide the capital to support greater scale and pursue long-term, compounding value creation.

Promus Equity invested in Quest Products in 2018 to support a long-term platform strategy focused on consolidating and organically growing businesses across the highly fragmented personal care industry. From the beginning, the investment thesis was built around creating scale through acquisitions and organic growth while leveraging shared executive talent, distribution capabilities and operational infrastructure across the broader platform.

Flexible growth capital allowed the company to pursue a multifaceted growth strategy, supporting both strategic acquisitions and continued investment in organic growth initiatives. As the platform expanded, Quest improved its product mix and strengthened its portfolio of owned brands. The result has been a more scaled and diversified business positioned to pursue growth across multiple channels.

When meaningful outcomes take time, we stay aligned and committed, allowing the business to move at a pace shaped by its needs, strategy and market realities.

In 2013, Promus Equity invested in Auto Meter Products, Inc. which since has become Engineered Performance Technologies (“EPT”), a market-leading manufacturer of automotive performance products serving the global tuning, instrumentation and professional electrical system diagnostic markets. The investment thesis focused on driving long-term growth through strategic acquisitions and leveraging the company’s well-developed operating model and strong market position.  

Providing a flexible capital structure and leveraging our ability to thoughtfully integrate eight strategic acquisitions has allowed the company to grow patiently over time. As the business navigated significant market dynamics during the COVID-19 pandemic and worked through a multi-year regulatory compliance process, Promus Equity remained aligned and committed to the company’s long-term objectives. The result has been a more durable growth strategy guided by thoughtful stewardship, well-defined strategic initiatives and realistic timelines rather than forcing a sale process to meet strict timelines.

‍

When the next phase of scale requires reinvestment or realignment, we provide strategic capital to strengthen foundations and to pursue renewed growth.

Following Promus Equity’s 2025 investment in Dr. Comfort, the company underwent a strategic repositioning defined by its differentiated value proposition within orthopedics, wellness and personal care. Previously operating as an overlooked division within a larger corporation, the brand had seen limited investment despite strong underlying market potential and customer relevance.

Flexible capital allowed Promus Equity to support a full operational and strategic reset through new leadership, renewed marketing investment and a long-term repositioning strategy based on the growing orthopedic and wellness category. Promus Equity’s broader thesis within personal care and wellness, combined with our confidence in the incoming leadership team, created conviction to reinvest patiently in the platform and strive to rebuild the company for long-term success.

When industries and markets move through cycles, we remain aligned through reliable partnership and adaptable capital to help businesses navigate changing conditions.

Associated Steel Group operates within the pre-engineered metal building industry, where demand, input costs and project timing can fluctuate significantly through economic and industrial cycles. During our ownership period, which began in 2012, the company has navigated steel pricing volatility, tariff disruption, COVID-19 lockdowns, management transitions, energy market slowdowns and broader construction headwinds across the Southern U.S.

Flexible capital has allowed the company and its investors to remain patient through periods of cyclical market pressures and unforeseen disruptions rather than being forced toward a predefined exit timeline. Promus Equity continued reinvesting in the business to position the company for renewed long-term growth as market conditions evolved. For example, to mitigate the impact of fluctuating steel prices, Promus Equity worked alongside management to develop pricing mechanisms better aligned with fluctuating raw material costs. The result of all our efforts has been a durable approach to stewardship amid industry cycles and operational uncertainty.